Farm to Retail Software for UAE Producers

Carrefour MAF mandates Syndigo product data onboarding with specific document requirements - trade licence, Emirates ID, VAT certificate, bank details, GS1 barcodes for each SKU, food-safety records, and product images per Syndigo's specification. The platform holds these once in structured form and pushes them to Syndigo (or exports them in Syndigo-compatible format). The same data flows into Spinneys' Farmers' Club records, Lulu's supplier platform, and Foodwatch establishment registration - so the data is captured once rather than reconstructed per retailer.

Silal operates 14 collection centres across the UAE with around 1,100 contracted farms supplying into the GMG retail network (which has a 30% local-sourcing target) and the wider UAE food market. For a contracted farm, the platform tracks the supply commitment per period, schedules production against it, despatches lots to the assigned collection centre, and reconciles against Silal's acceptance and payment. The visibility on commitment, in-progress, and despatched lots replaces the phone-and-email coordination that most contracted farms run on.

Section 8.10 of Dubai Food Code 2.0 requires one-step-forward and one-step-back traceability. The platform builds this by default: every harvest lot carries its plot or pen of origin, treatments applied, harvest or processing date, quality grading; every despatch lot carries the harvest lots that made it up and the destination buyer; the buyer's acceptance scan closes the forward step. When Dubai Municipality, Carrefour, Silal, or a hospitality buyer asks about lot 2026-05-186, the platform returns the full provenance in seconds.

The same platform handles both. B2B (retailer, hospitality, Silal collection centres) and B2C (subscription boxes, farm-direct sales) run as parallel channels with shared availability. A harvest lot can be allocated to a Carrefour despatch, a Spinneys despatch, an Atlantis hospitality order, and 186 B2C boxes from the same record. The premium-provenance story attached to the lot travels into each channel - the B2C subscriber sees the same plot-of-origin story Carrefour does at the shelf-edge.

Dubai hospitality had 43 million occupied room nights in 2024 with 78.2% hotel occupancy - a substantial demand floor for fresh produce. The platform supports hospitality account workflows: per-hotel-group contracts (Jumeirah, Atlantis, Emaar Hospitality, Rotana), recurring delivery schedules, specialty volume against contract terms, and the chef-level menu communication that hospitality buyers value. The integration with their procurement platforms (Apicbase, Procure-to-Pay vendors) happens where they expose APIs.

Spinneys has run its Farmers' Club programme since 2016, supporting UAE farms with route-to-market access in exchange for quality, traceability, and reliability standards. The platform supports Farmers' Club workflows: contracted volume commitments, regular delivery schedules, quality-grading data shared with Spinneys' merchandising team, and the provenance story that gets onto shelf-edge POS and packaging. For UAE farms aiming at premium positioning in mid-market grocery, the Farmers' Club channel is a meaningful one.

Yes. The buyer portal shows current availability against contracted volumes, accepts orders, exposes traceability lots, and handles invoicing where contracts allow. Access is role-scoped per buyer - a Carrefour buyer sees only their orders and lots; an Atlantis chef sees only their hospitality contracts; a B2C box subscriber sees only their subscription. Branding is to the farm, not to us.

Rejected lots are captured against the lot record with the reason (quality, documentation, timing) and the resolution. The platform aggregates rejection data per retailer to surface patterns - if Carrefour rejects 8% of lots and Spinneys rejects 0.5%, that's actionable intelligence about quality, documentation, or scheduling. Returns and credit notes are reconciled against the lot record so the financial trail and the supply trail stay aligned.