Wholesale, priced and ordered in one place
The wholesale operation on one platform, from B2B ordering through to agent commissions, live to the store.
Sell everywhere, keep it all straight on email and spreadsheets
The brand sells through selling agents and dozens of retail partners, each on its own terms. The record of who buys what, at which price, and which agent earns on it lived across inboxes, PDFs and spreadsheets.
Price lists that go stale the day they are sent. Every retail partner buys on its own terms, kept in spreadsheets and PDFs, so what a partner sees and what HQ intends drift apart, and nobody is sure which version is current.
Orders arrive as emails and CSVs. Someone re-keys each one into the store, with the errors and delays that come with re-keying, and the day only has room for so many orders.
Commissions settled in spreadsheets nobody fully trusts. Which agent sold what, at which rate, across which partners, reconstructed by hand each period and argued over when the numbers disagree.
Of revenue for B2B suppliers that sell online now comes from e-commerce, ahead of in-person sales.
Of B2B buyers would abandon a purchase or switch supplier after a poor digital experience.
UK law requires a commission statement for every agent each quarter, with how it was calculated, and agents can inspect the records behind it - confirmed in force February 2025.
The whole wholesale operation on one platform, live to the store
Five screens from the platform, each shown as it runs on the device you are reading this on. Resize the window and the tour follows.
Ink on white, with status doing the talking
A wholesale operation runs on states: ordered, approved, paid, overdue. The interface stays ink-on-white so each status pair, solid on its tint, reads instantly - and every figure is set in mono so the columns line up.
The calls we made
The retail store already worked. We argued to keep it as the source of truth and have the platform sync live to it, so the brand never runs two catalogues or reconciles two sets of numbers.
Each partner's terms are set once as rules at head office and applied wherever that partner buys. A price change becomes one decision, not forty spreadsheet edits sent out by email.
Each retailer and agent signs in to only its own catalogue, prices and orders - a partner-grade experience, not a shared back office everyone can see into.
Attribution happens the moment an order is placed, so the agent statement is generated from the record rather than reconstructed, and argued over, at the end of the period.
Built by a senior team end to end and handed over with the client owning the platform outright.
An order placed by a partner never passes through a person
Partners order on their own terms, orders flow to the store without re-keying, and every one is attributed to its agent the moment it is placed. The commission statement is generated, not argued.
In wholesale orders now move through the platform every year - placed by partners, attributed automatically, synced straight to the store.
The team now spends more time marketing and selling to retailers than clearing admin.
Handled to the standard the work demands
Every retailer and agent sees only its own world - catalogues, prices and orders are isolated per partner.
Partner and order data handled to UK GDPR expectations.
Built senior-only and handed over with the client owning the platform outright.
