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Case study · BBCS-04
ArcadeOps · leisure & attractions

Every site, machine and operator, run from one platform

A global arcade and family entertainment business runs 150+ sites across 25+ countries, and until now it ran them on weekly spreadsheets and clipboards. We designed and built the operations platform that replaced all of it: live performance across every site, digital floor plans with revenue-per-square-metre heat maps, and an iPad interface for the staff actually standing on the floor.

Sector
Leisure & attractions
Footprint
150+ sites / 25+ countries
Scope
Design to production
Users
5 tiers, HQ to floor
Output
Platform + operator iPad
What the platform does

Every site and machine, HQ to floor

Every site, machine and operator on one platform, from HQ dashboards down to the iPad on the floor.

Multi-site dashboard
Site management
Floor plans
A/B testing
Asset management
Operations
Analytics
Stock transfers
Staff management
Inventory
Operator interface
The problem

150+ sites, and HQ could not see one of them

Site performance arrived by spreadsheet, emailed weekly. HQ could not compare locations, spot an underperforming machine, or make a floor-layout decision on anything better than gut feel. On the ground, operators had clipboards.

01

Reporting by email. Every site compiled its own spreadsheet and sent it weekly. By the time the numbers were stitched together at HQ, they were days old and impossible to compare like for like.

02

Machines nobody measured. No view of which machines earned their floor space and which were dead weight. Layout decisions - what sits where, what gets moved, what gets retired - ran on opinion.

03

Clipboards on the floor. The people closest to the machines had no tools at all. Manual counts, paper readings, and a long trip from the arcade floor to a spreadsheet cell.

The cost of getting it wrong
Reporting lag
Days

Weekly reporting took days to compile and landed too late to act on. Underperformance ran for weeks before anyone saw it.

Machine yield
Unknown

No revenue-per-square-metre view existed. The floor - the business's core asset - had no measurable return.

Comparing 150+ sites

Different spreadsheets, different formats, different weeks. Comparing one location against another was manual work, so it rarely happened.

Figures from the engagement; client references under NDA
What we built

One platform, five tiers of user, 150+ sites

Seven screens from the platform, each shown as it runs on the device you are reading this on. The first three are HQ command; the last four are the floor.

Part one · HQ command
Overview
Dashboard
JD

Global Dashboard

Tuesday, 30 June 2026 - 152 sites across 25 countries

Today's Revenue (All)
$2.4M
12.3%vs yesterday
Total Activity
865K
9.1%vs yesterday
Active Sites
147/ 152
5sites offline
Total Assets
5,134
98.7%operational

Arcade Machines

4,892 machines
Revenue
$2.1M
+11.2%
Plays Today
847K
+8.7%
Avg Per Machine
$429
+4.2%
Operational
4,756
97.2% uptime
In Maintenance
89
23 urgent
Down
47
+12 vs yday

Games

242 games
Revenue
$312K
+14.7%
Clicks Today
18.2K
+12.1%
Avg Per Game
$1,289
+6.8%
Wins Today
847
21.5 clicks/win
Payout %
17.4%
-0.8% vs yday
25 countries
Site Network
All Sites
Online Offline
Dubai Mall Entertainment Zone
Operational
$18,420 +12%
Open Incidents
7 active View queue
SeveritySite & issueReported
Critical
Pump pressure low - River Rapids
Dubai Mall Entertainment Zone - UAE
4m ago
Critical
Network outage - site offline
Bangkok MBK Center - Thailand
1h ago
Warning
6 arcade machines offline - row 12
Riyadh Boulevard Park - Saudi Arabia
22m ago
Warning
Card reader fault - terminal 3
Singapore VivoCity - Singapore
41m ago
Info
Scheduled maintenance - claw units
Tokyo Odaiba DiverCity - Japan
1h ago
Top Performing Sites
By revenue, today
1
Dubai Mall Zone
$18.4K
2
Singapore VivoCity
$16.2K
3
London Westfield
$15.0K
4
Tokyo Odaiba
$13.1K
5
NY Times Square
$12.5K
Recent Activity
Activity feed
14 machines back online at Hong Kong Harbour City
2 min ago - resolved by Wei L.
New site registered - Jeddah Red Sea Mall
18 min ago - 38 assets pending install
Maintenance scheduled for 12 claw units, Tokyo Odaiba
44 min ago - window 02:00-04:00 JST
Asset transfer approved - 40 prize units to Riyadh
1 hour ago - ETA 3 days
Incident opened - card reader fault, Singapore VivoCity
41 min ago - assigned to on-site team
Daily revenue target met across EMEA region
1 hour ago - 104% of forecast
Overview
Dashboard
JD

Global Dashboard

Tuesday, 30 June 2026 - 152 sites across 25 countries

Today's Revenue (All)
$2.4M
12.3%vs yest.
Total Activity
865K
9.1%vs yest.
Active Sites
147/ 152
5offline
Total Assets
5,134
98.7%oper.

Arcade Machines

4,892
Revenue
$2.1M
+11.2%
Plays Today
847K
+8.7%
Avg / Machine
$429
+4.2%

Games

242
Revenue
$312K
+14.7%
Clicks Today
18.2K
+6.8%
Avg / Game
$1,289
+6.8%
25 countries
Site Network
All Sites
Online Offline
Dubai Mall Entertainment Zone
Operational
$18,420 +12%
Open Incidents
7 active View queue
Critical
Pump pressure low - River Rapids
Dubai Mall Entertainment Zone
4m ago
Critical
Network outage - site offline
Bangkok MBK Center
1h ago
Warning
6 arcade machines offline - row 12
Riyadh Boulevard Park
22m ago
Info
Scheduled maintenance - claw units
Tokyo Odaiba DiverCity
1h ago
H
Global Dashboard
152 sites - 25 countries
JD
Revenue (All)
$2.4M
12.3% vs yest.
Total Activity
865K
9.1% vs yest.
Active Sites
147 / 152
5 sites offline
Total Assets
5,134
98.7% operational

Arcade Machines

4,892
Revenue
$2.1M
+11.2%
Plays
847K
+8.7%
Avg / Mc
$429
+4.2%

Games

242
Revenue
$312K
+14.7%
Clicks
18.2K
+12.1%
Avg / Gm
$1,289
+6.8%
Site Network
All On Off
Dubai Mall Entertainment Zone
Operational
$18,420 +12%
Open Incidents
7 active
Pump pressure low - River Rapids
Dubai Mall Zone
4m
Network outage - site offline
Bangkok MBK Center
1h
6 machines offline - row 12
Riyadh Boulevard Park
22m
01Dashboard hubReal-time performance across every site and country, in one executive view.
Locations
Sites
Dubai Mall
JD

Dubai Mall Entertainment Zone

Dubai Mall, Level 2, Financial Centre Road, Dubai, UAE
Site code: UAE-DXB-001
Today's Revenue
AED 18,420
+12% vs yesterday
Plays Today
2,847
+8% vs yesterday
Machines
40/42
2 need attention
Staff on Shift
6
Fully staffed
Overview Technology Operations Lease & Compliance History
Site Identity
Site nameDubai Mall Entertainment Zone
Site codeUAE-DXB-001
RegionMiddle East / GCC
CountryUnited Arab Emirates
CityDubai
Site typeMall Inline
Square footage4,200 sq ft
Zones6
Opening dateMarch 2019
Operating Parameters
Operating hoursSun-Wed 10:00-22:00
Thu-Sat 10:00-00:00
Peak hours16:00-20:00 (weekdays)
14:00-22:00 (weekends)
Daily revenue targetAED 22,000
Monthly targetAED 650,000
Plays target (daily)3,500
Break-even dailyAED 15,000
Site Contacts
SA
Sarah Al-RashidSite Manager +971 50 XXX XXXX
MK
Mohammed K.Technical Contact +971 55 XXX XXXX
JC
James ChenRegional Manager +971 52 XXX XXXX
Integration Status
Platform statusConnected
Last sync2 mins ago
Uptime (30 days)99.7%
Avg API latency120ms
Sync failures3 incidents
Sites
Dubai Mall
JD

Dubai Mall Entertainment Zone

Dubai Mall, Level 2, Dubai, UAE - UAE-DXB-001
Today's Revenue
AED 18,420
+12%
Plays Today
2,847
+8%
Machines
40/42
2 need attention
Staff on Shift
6
Fully staffed
Overview Technology Operations Lease & Compliance History
Site Identity
Site codeUAE-DXB-001
RegionMiddle East / GCC
CityDubai, UAE
Site typeMall Inline
Square footage4,200 sq ft
Zones6
Opening dateMarch 2019
Operating Parameters
Operating hoursSun-Wed 10:00-22:00
Thu-Sat 10:00-00:00
Peak hours16:00-20:00 weekdays
Daily revenue targetAED 22,000
Monthly targetAED 650,000
Plays target (daily)3,500
Break-even dailyAED 15,000
Site Contacts
SA
Sarah Al-RashidSite Manager +971 50 XXX XXXX
MK
Mohammed K.Technical Contact +971 55 XXX XXXX
JC
James ChenRegional Manager +971 52 XXX XXXX
Integration Status
Platform statusConnected
Last sync2 mins ago
Uptime (30 days)99.7%
Avg API latency120ms
Sync failures3 incidents
Dubai Mall Entertainment Zone
UAE-DXB-001 - Dubai, UAE
Today's Revenue
AED 18,420
+12% vs yesterday
Plays Today
2,847
+8% vs yesterday
Machines
40/42
2 need attention
Staff on Shift
6
Fully staffed
Overview Technology Operations Lease History
Site Identity
Site codeUAE-DXB-001
RegionMiddle East / GCC
Site typeMall Inline
Square footage4,200 sq ft
Zones6
Opening dateMarch 2019
Operating Parameters
Operating hoursSun-Wed 10:00-22:00
Thu-Sat 10:00-00:00
Daily revenue targetAED 22,000
Monthly targetAED 650,000
Break-even dailyAED 15,000
Site Contacts
SA
Sarah Al-RashidSite Manager
MK
Mohammed K.Technical Contact
JC
James ChenRegional Manager
Integration Status
Platform statusConnected
Last sync2 mins ago
Uptime (30 days)99.7%
Sync failures3 incidents
02SitesEvery location side by side: revenue, footfall and machine health, finally comparable.
Overview
Analytics
JD

Analytics

Performance across 152 sites - last 7 days

All Assets5,134 assets
Arcade Machines4,892 machines
Games242 games
RegionMiddle East
SiteAll Sites
7D 30D 90D 1Y
Total Revenue
AED 4.2M
+14.2% vs prior
Total Activity
910K
+11.8%
Revenue / Activity
AED 4.62
+2.1%
Active Assets
4,994
97.3% operational
Sites Online
147/152
5 offline
Combined Revenue Trend with Event Timeline
Compare Periods
Fullscreen
Show events PricingAsset changesMaintenanceExternalA/B tests
60K50K40K30K20K10K0
Pricing
Price increase: AED 4.50 -> 5.00
Sep 15, 2024
Asset
3x VR Pods installed (Zone C)
Oct 1, 2024
Maintenance
Network outage - 4hr downtime
Oct 15, 2024
A/B Test
Position Swap Test #47 started
Nov 1, 2024
External
Dubai Shopping Festival started
Nov 10, 2024
A/B Test
Test #47 completed - Success
Nov 21, 2024
Asset
5x Games added to Zone A
Dec 1, 2024
External
UAE National Day holiday
Dec 2-3, 2024
Sep 10Sep 24Oct 8Oct 22Nov 5Nov 19Dec 3

Arcade Machines

4,892 machines
Revenue (90D)AED 3.8M
Total plays892K
Revenue / playAED 4.26
Operational97.2%
Contribution90.2%

Games (operator-manned)

242 games
Revenue (90D)AED 412K
Total clicks18.4K
Revenue / clickAED 22.39
Active98.3%
Contribution9.8%
Site Performance Ranking
View all sites
RankSiteRevenueActivityvs priorTrend
1
Dubai Mall
UAE - 312 assets
AED 892K 142K +18.2%
2
Mall of Emirates
UAE - 287 assets
AED 756K 118K +12.4%
3
Yas Mall
UAE - 245 assets
AED 634K 98K +8.7%
Period Comparison
vs Last Week
+8.4%
AED 48K more
vs Last Month
+14.2%
AED 312K more
vs Last Quarter
+22.8%
AED 784K more
vs Last Year
+31.4%
AED 1.2M more
Overview
Analytics
JD

Analytics

Performance across 152 sites - last 7 days

All Assets5,134 assets
Arcade Machines4,892 machines
Games242 games
RegionMiddle East
SiteAll Sites
7D30D90D1Y
Total Revenue
AED 4.2M
+14.2%
Total Activity
910K
+11.8%
Rev / Activity
AED 4.62
+2.1%
Active Assets
4,994
97.3% oper.
Sites Online
147/152
5 offline
Combined Revenue Trend with Event Timeline
Show eventsPricingAssetMaint.ExternalA/B
60K50K40K30K20K10K0
Pricing
Price increase: AED 4.50 -> 5.00
Sep 15
Asset
3x VR Pods installed (Zone C)
Oct 1
Maintenance
Network outage - 4hr downtime
Oct 15
A/B Test
Position Swap Test #47 started
Nov 1
External
Dubai Shopping Festival
Nov 10
A/B Test
Test #47 completed - Success
Nov 21
Asset
5x Games added to Zone A
Dec 1
External
UAE National Day holiday
Dec 2
Sep 10Sep 24Oct 8Oct 22Nov 5Nov 19Dec 3

Arcade Machines

4,892
Revenue (90D)AED 3.8M
Total plays892K
Revenue / playAED 4.26
Operational97.2%
Contribution90.2%

Games

242
Revenue (90D)AED 412K
Total clicks18.4K
Revenue / clickAED 22.39
Active98.3%
Contribution9.8%
Site Performance Ranking
View all
1
Dubai Mall
UAE - 312 assets
AED 892K +18.2%
2
Mall of Emirates
UAE - 287 assets
AED 756K +12.4%
3
Yas Mall
UAE - 245 assets
AED 634K +8.7%
Period Comparison
vs Last Week
+8.4%
AED 48K
vs Last Month
+14.2%
AED 312K
vs Last Quarter
+22.8%
AED 784K
vs Last Year
+31.4%
AED 1.2M
H
Analytics
Last 7 days - 152 sites
JD
All5,134
Arcade4,892
Games242
Middle East
7D30D90D1Y
Total Revenue
AED 4.2M
+14.2%
Total Activity
910K
+11.8%
Rev / Activity
AED 4.62
+2.1%
Sites Online
147/152
5 offline
Revenue Trend
PricingAssetMaint.External
60K40K20K0
Pricing
Price +AED 0.50
Sep 15
Asset
3x VR Pods
Oct 1
Maint.
4hr outage
Oct 15
External
Shopping Fest
Nov 10
Asset
5x Games added
Dec 1
SepOctNovDec

Arcade Machines

4,892
Revenue (90D)AED 3.8M
Total plays892K
Revenue / playAED 4.26
Operational97.2%

Games

242
Revenue (90D)AED 412K
Total clicks18.4K
Revenue / clickAED 22.39
Active98.3%
Site Ranking
1
Dubai Mall
UAE - 312 assets
AED 892K
+18.2%
2
Mall of Emirates
UAE - 287 assets
AED 756K
+12.4%
3
Yas Mall
UAE - 245 assets
AED 634K
+8.7%
Period Comparison
vs Last Week
+8.4%
AED 48K
vs Last Month
+14.2%
AED 312K
vs Last Quarter
+22.8%
AED 784K
vs Last Year
+31.4%
AED 1.2M
03AnalyticsThe weekly reporting that took days to compile, produced automatically.
Part two · The floor
Operations
Daily Ops
JD

Daily Operations

Dubai Mall Entertainment Zone - command view

Today
Command Centre
Checklists2
Daily Report
Shift Handover
Report History
Today's Revenue
AED 14,280
+8% vs yesterday
Plays Today
2,156
+12% vs target
Machines Active
40/42
2 need attention
Staff On Shift
6
Fully staffed
Activity Feed
Filter
Revenue milestone: AED 14,000 reached65% of daily target achievedJust now
VR Pod 1: Session completed4 players - AED 160 - Zone C2 min ago
Issue reported: Claw C006 - Joystick stuckReported by Ahmed K. - Zone B15 min ago
Opening checklist completedCompleted by Sarah A. - 8 of 8 items2 hrs ago
First sale of the dayClaw Master Pro C001 - AED 54 hrs ago
Active Issues
Claw C006 - Joystick stuck
Zone B - Reported 15 min ago
Air Hockey A001 - Puck return slow
Zone B - Scheduled maintenance
Top Performers Today
VR Pod 1AED 1,280
Claw Master ProAED 1,120
Racing Sim 1AED 980
Operations
Daily Ops
JD

Daily Operations

Dubai Mall Entertainment Zone

Today
Command
Checklists2
Report
Handover
History
Today's Revenue
AED 14,280
+8%
Plays Today
2,156
+12% vs target
Machines Active
40/42
2 need attention
Staff On Shift
6
Fully staffed
Activity Feed
Revenue milestone: AED 14,000 reached65% of daily target achievedJust now
VR Pod 1: Session completed4 players - AED 160 - Zone C2 min
Issue: Claw C006 - Joystick stuckReported by Ahmed K. - Zone B15 min
Opening checklist completedSarah A. - 8 of 8 items2 hrs
Active Issues
Claw C006 - Joystick stuck
Zone B - 15 min ago
Air Hockey A001 - Puck slow
Zone B - Scheduled
Top Performers
VR Pod 1AED 1,280
Claw Master ProAED 1,120
Racing Sim 1AED 980
H
Daily Ops
Dubai Mall - Today
JD
Command
Checklists
Report
Handover
History
Today's Revenue
AED 14,280
+8% vs yesterday
Plays Today
2,156
+12% vs target
Machines
40/42
2 need attention
Staff On Shift
6
Fully staffed
Active Issues2
Claw C006 - Joystick stuck
Zone B - 15 min ago
Air Hockey A001 - Puck return slow
Zone B - Scheduled maintenance
Live Activity
Revenue milestone: AED 14,00065% of daily targetNow
VR Pod 1: Session completed4 players - AED 160 - Zone C2 min
Issue: Claw C006 joystickAhmed K. - Zone B15 min
Opening checklist completedSarah A. - 8 of 8 items2 hrs
Top Performers Today
VR Pod 1AED 1,280
Claw Master ProAED 1,120
Racing Sim 1AED 980
04Daily OpsThe site manager's day: takings, checklists and issues logged once, visible to HQ the moment they are saved.
Operations
Floor Plans
JD

Floor Plans & Heat Maps

Spatial performance by zone and machine

RegionMiddle East
SiteDubai Mall Entertainment Zone
4,200 sq ft
7 zones
42 machines
Heat Map
Layout View
Zone Editor
Dubai Mall Entertainment Zone
Zone A Entrance Zone B Central Hall Zone C VR Experience Zone D Redemption Zone E Racing Arena Zone F Back Corner Zone G Party Area ENTRANCE
Revenue Density
LowMediumHigh
Heat Map Metric
Revenue DensityAED/sqft Traffic IntensityPlays/hr Plays VolumeTotal Conversion Rate% Revenue per PlayAED
Time Period
Today 7 Days 30 Days Weekend Weekday
Zone Performance
Zone A - EntranceAED 5,150
Zone B - Central HallAED 4,220
Zone C - VR ExperienceAED 6,750
Zone D - RedemptionAED 1,560
Zone E - Racing ArenaAED 5,840
Zone F - Back CornerAED 1,500
Zone G - Party AreaAED 2,370
Machines Down2
Super Claw (C006)Zone B - Joystick issue
Ticket Counter 2 (R002)Zone D - Paper jam
Operations
Floor Plans
JD

Floor Plans & Heat Maps

Dubai Mall Entertainment Zone - 4,200 sq ft - 7 zones - 42 machines

Heat Map
Layout View
Zone Editor
Revenue Density
Today
Dubai Mall Entertainment Zone
Zone A Entrance Zone B Central Hall Zone C VR Experience Zone D Redemption Zone E Racing Arena Zone F Back Corner Zone G Party Area ENTRANCE
Revenue Density
LowMediumHigh
Zone Performance
Zone A - EntranceAED 5,150
Zone B - Central HallAED 4,220
Zone C - VR ExperienceAED 6,750
Zone D - RedemptionAED 1,560
Zone E - Racing ArenaAED 5,840
Zone F - Back CornerAED 1,500
Zone G - Party AreaAED 2,370
Machines Down2
Super Claw (C006)Zone B - Joystick issue
Ticket Counter 2 (R002)Zone D - Paper jam
Floor Summary
Total machines42
Operational40
Down2
Floor area4,200 sqft
H
Floor Plans
Dubai Mall - 42 machines
JD
Heat Map
Layout
Zones
Revenue Density
Today7D30D
Dubai Mall Entertainment Zone
ABCDEFG
LowHigh
Machines
42
Online
40
Down
2
Zone Performance
Zone A - EntranceAED 5,150
Zone B - Central HallAED 4,220
Zone C - VR ExperienceAED 6,750
Zone D - RedemptionAED 1,560
Zone E - Racing ArenaAED 5,840
Zone F - Back CornerAED 1,500
Zone G - Party AreaAED 2,370
Machines Down2
Super Claw (C006)Zone B - Joystick issue
Ticket Counter 2 (R002)Zone D - Paper jam
05Floor plansEvery floor mapped digitally, with revenue-per-square-metre heat maps over the top.
Operations
A/B Testing
JD

A/B Position Testing

Controlled experiments across 156 sites

Active Tests
3
2 more than last month
Avg Confidence
78%
On track
Revenue at Risk
AED 8.2K
Across all tests
Insights Generated
24
6 this month
Active3
Pending Approval2
Completed12
Knowledge Base

Position Swap: Claw Machines

#48
Active - Day 8 of 21
Dubai Mall
Zone F → Zone A
Started Dec 1, 2024
Hypothesis: Moving Claw Machine C001 from Zone F (Back Corner) to Zone A (Entrance) will increase its daily revenue by at least 25% due to higher foot traffic.
Test progress - Day 8 of 2138%
Statistical confidence87%
0%Target: 90%100%
C001 - Claw Master Pro
Leading - Now Zone A
Daily revenueAED 1,312 (+93%)
Daily plays276 (+94%)
Rev per playAED 4.76 (+0.6%)
C002 - Prize Kingdom
Trailing - Now Zone F
Daily revenueAED 702 (-41%)
Daily plays148 (-40%)
Rev per playAED 4.74 (-0.8%)
Requested by Sarah Al-Rashid (Site Manager)
View Details
Abort Test

VR Pod Positioning

#51
Active - Day 3 of 14
Mall of Emirates
Zone C → Zone B
Started Dec 6, 2024
Hypothesis: Moving VR Pod to Central Hall will increase visibility and drive 30% more sessions despite potential noise interference.
Test progress - Day 3 of 1421%
Statistical confidence42%
0%Target: 90%100%
Requested by James Chen (Regional Manager)
View Details
Abort Test
Operations
A/B Testing
JD

A/B Position Testing

Controlled experiments across 156 sites

Active Tests
3
Avg Confidence
78%
Revenue at Risk
AED 8.2K
Insights
24
Active3
Pending2
Completed12
Knowledge

Position Swap: Claw Machines

#48
Active - Day 8 of 21
Dubai Mall
Zone F → Zone A
Started Dec 1, 2024
Hypothesis: Moving Claw Machine C001 from Zone F to Zone A will increase its daily revenue by at least 25% due to higher foot traffic.
Progress - Day 8 of 2138%
Confidence87%
0%Target: 90%100%
C001 - Claw Master ProLeading - Zone A
Daily revenueAED 1,312 (+93%)
Daily plays276 (+94%)
C002 - Prize KingdomTrailing - Zone F
Daily revenueAED 702 (-41%)
Daily plays148 (-40%)
Requested by Sarah Al-Rashid (Site Manager)
View Details Abort Test

VR Pod Positioning

#51
Active - Day 3 of 14
Mall of Emirates
Zone C → Zone B
Progress - Day 3 of 1421%
Confidence42%
0%Target: 90%100%
H
A/B Testing
3 active - 2 pending
JD
Active
Pending
Completed
Knowledge
Active Tests
3
Avg Confidence
78%
Position Swap: Claw Machines#48
Day 8 of 21 Dubai Mall - Zone F → A
Confidence87%
0%Target: 90%100%
C001 - Claw Master ProLeading
Daily revenueAED 1,312 (+93%)
C002 - Prize KingdomTrailing
Daily revenueAED 702 (-41%)
VR Pod Positioning#51
Day 3 of 14 Mall of Emirates - Zone C → B
Confidence42%
0%Target: 90%100%
06A/B testingMachine positions tested with statistical validation, not argued about in meetings.
ArcadeOps
Dubai Mall
Afternoon Shift
AH
Good afternoon, Ahmed
Tuesday, December 10 · Zone A & B · 6 on shift
146
Clicks Today
8
Wins Today
1
Active Issues
2
Refills Needed
Your Shift
14:00 - 22:00
Tuesday, December 10 · Zone A & B
SA
AK
OS
NA
+2
6 on shift
Handover Notes
Mark read
URGENT: Claw C006 joystick stuck - machine OFF. Tech coming tomorrow 9am.
Air Hockey A001 puck return slow - monitor closely.
Zone A claw machines low on plush - restock ordered.
Active Issues
View all
Claw C006 - Joystick Stuck
Zone B · Reported 3h ago
Refills Needed
Claw C004
Zone B · Pikachu plush
12%
Stock
Claw C002
Zone A · Mixed plush
34%
Stock
ArcadeOps
Afternoon
AH
Good afternoon, Ahmed
Tuesday, December 10 · Zone A & B · 6 on shift
146
Clicks Today
8
Wins Today
1
Active Issues
2
Refills
Your Shift
14:00 - 22:00
Tuesday, December 10 · Zone A & B
SA
AK
OS
+3
6 on shift
Handover Notes
Mark read
URGENT: Claw C006 joystick stuck - machine OFF. Tech coming tomorrow 9am.
Air Hockey A001 puck return slow - monitor closely.
Zone A claw machines low on plush - restock ordered.
Active Issues
View all
Claw C006 - Joystick Stuck
Zone B · 3h ago
Refills Needed
Claw C004
Zone B · Pikachu plush
12%
Claw C002
Zone A · Mixed plush
34%
ArcadeOps
AH
Dubai Mall Afternoon Shift
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Your Shift
14:00 - 22:00
Tuesday, December 10 · Zone A & B
SA
AK
OS
+3
6 on shift
Handover Notes
Mark read
URGENT: Claw C006 joystick stuck - machine OFF. Tech coming 9am.
Air Hockey A001 puck return slow - monitor closely.
Zone A claws low on plush - restock ordered.
07Operator iPadFloor staff capture readings at the machine on an iPad, not a clipboard.
Our part

The calls we made

Paul Banks, Founder and Lead Consultant
Paul Banks
Founder & Lead Consultant
Led end to end by a senior team, from the first call through to handover.

Corporate HQ, regional managers, site managers, supervisors and floor operators all work from the same data through a different lens. The hierarchy is built into the platform, not bolted on - what you see is what your role needs, nothing more.

Every floor is drawn digitally with drag-and-drop fixtures, then heat maps lay revenue per square metre over the top. The floor stops being a diagram and becomes an asset with a measurable return.

Move a machine, run the test, read the result. A/B position testing with statistical validation turned layout meetings into experiments with answers.

The people closest to the machines got tools first. Floor staff capture readings and counts on an iPad at the machine, and the reporting that used to take days now assembles itself.

Built by a senior team end to end and handed over with the client owning the platform outright.

Paul Banks, Founder and Lead Consultant Paul Banks, Founder and Lead Consultant
Paul Banks
Founder & Lead Consultant
Led end to end by a senior team, from the first call through to handover.
Outcome

A business HQ can finally see

Every site, machine and operator on a single platform. Executives watch performance across 25+ countries in real time, floors are tested rather than argued about, and the weekly reporting that took days now happens on its own.

Sites worldwide
150+

Every location managed through one platform, from executive dashboards at HQ down to the iPad in an operator's hands on the arcade floor.

25+
Countries reporting in real time, replacing weekly emailed spreadsheets
5
User tiers, from corporate HQ to floor operator, each with its own view of the same data
Automatic
Weekly reporting that used to take days of manual compiling now produces itself

Floor layouts are now tested, not argued about.

Built to standard

Handled to the standard the work demands

Global scale

150+ sites in 25+ countries on one platform, with a five-tier permission hierarchy so every user sees exactly their slice of the operation and nothing beyond it.

Floor-level reality

The operator interface is built for the arcade floor as it is - fast capture at the machine, on an iPad, usable without training.

Client-owned, references under NDA

Built senior-only and handed over with the client owning the platform outright. Client names available under NDA.

Get in Touch

Ready To Transform?

Let's discuss how we can build the systems
and intelligence your business needs.

Paul Banks
Paul Banks Founder & Lead Consultant I handle all enquiries personally and look forward to hearing about your project.

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BY BANKS L.L.C-FZ

License No. 2425027.01

Meydan Free Zone, Dubai, UAE

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