PRETTYLITTLETHING
Since June 2021, we’ve partnered with PrettyLittleThing to deliver online retail intelligence that keeps them at the forefront of the fast-fashion industry. By focusing on competitive intelligence and product performance, we empower PrettyLittleThing to stay ahead of trends, adapt to market dynamics, and drive measurable success. Our daily reports – crafted 365 days a year – provide a continuous stream of actionable insights, helping them seize opportunities, optimise performance, and lead in a rapidly evolving market.
OUR ROLE
We deliver comprehensive market intelligence that combines competitor insights with an in-depth understanding of PrettyLittleThing’s marketplace performance. Through ongoing data analysis and tactical reporting, we ensure their decisions are always informed, strategic, and impactful.
Monitoring the competition
We take a strategic approach to competitive intelligence, providing PrettyLittleThing with a comprehensive overview of market activities. By closely monitoring trends and competitor strategies, we deliver actionable insights that keep them ahead of the curve. This proactive analysis ensures PrettyLittleThing remains informed and agile in an ever-evolving fast-fashion industry.
Mastering the Marketplace
Our work extends beyond competitive insights, focusing on enhancing PrettyLittleThing’s understanding of its own marketplace. We provide strategic intelligence to optimise critical areas like product visibility, performance, and discovery, empowering them to make data-driven decisions that drive growth and impact.
Product Data Optimisation
Staying on top of product data quality is no small feat, especially when releasing thousands of new products each month. Our auditing solutions streamline this process, improving the descriptive data associated with each product to ensure maximum visibility and discoverability. These audits have delivered significant results, generating between 8–19% uplifts in weekly unit sales sustained over 3–6 months following implementation.
